Your charity can get up to $10,000 a month in free Google ads. We get it live, keep it working, and grow with you from there.

The Google Ad Grant is a program that gives eligible nonprofits up to $10,000 a month in credit for search ads on Google. When someone searches for something related to your work, your ad can appear at the top of the results, and Google covers the cost of the click. The credit is for search ads only, it does not roll over from month to month, and it is not cash.

Yes, the grant itself is free. Google does not charge for the application or for the ad credit. What is not free is the work of applying, building pages that Google accepts, and keeping the account within Google's rules every month. That is what our $495 pays for. We never charge for the application itself either.

Google requires grant accounts to keep a click-through rate of at least 5%, which means that for every 100 times your ads are shown, at least 5 people need to click. If an account misses 5% two months in a row, Google can pause it. Most of our monthly work exists to keep you well above that line: tight keywords, ads that match what people search for, and landing pages that fit the ad. Google has other rules too (no single-word keywords, conversion tracking, a yearly survey) and we handle those as well.

Yes, we can take over an existing Ad Grants account, and it stays in your name. We ask for manager access, review what is there, and tell you plainly what is working and what is at risk. If it has been paused by Google, we will tell you whether it can be brought back and what that takes. The nothing-until-live rule still applies: if your account is paused, you pay nothing until it is running again.

You do. The Google for Nonprofits account, the Ad Grants account, any paid ad accounts, the landing pages, the domain and the Google Business Profile are all created in your charity's name, or moved into it if they already exist somewhere else. We work as a manager with access you can remove at any time.

Start with Grant Engine, and the monthly report will tell you when to move. Almost every charity should begin with the free grant, because it is the cheapest way to find out whether search ads work for your cause. When the report shows the grant is converting and the pages are doing their job, that is the signal to move up to Growth and add one paid channel. When both channels are earning their place, or a busy season is coming, Scale adds the second channel, a monthly motion campaign and a strategy call every two weeks. We will tell you when to move up, and we will also tell you when to move down.

Flex months mean you can move up or down a plan in any month, with no fees. Tell us by email before the month starts and the new plan applies from the first. A common pattern is stepping up to Scale for November and December, when a large share of the year's giving happens, then going back to Grant Engine in January. You keep everything when you move down, so the next climb starts from where you left off.

Yes, you can cancel in any month, with no fee. Tell us by email. You keep every account and every page. We send you a written map of how it is all set up so your next person is not guessing, and we stay reachable by email for 30 days of handover help.

No, never. We charge one flat monthly fee and nothing else. We do not take a percentage of the grant, we do not take a percentage of any money you spend on ads, and we do not take a percentage of donations. Donations go to your own accounts, and we never handle them.

Your landing pages are ready within two weeks of signing up, and Google sets the approval timing after that. Our part, checking eligibility, applying and building the pages, is on a clock we control. Google's review is the part nobody controls. It can take days or weeks, and a follow-up question from Google can add more. We tell you where things stand as we go, and you pay nothing while waiting.

Probably not, and that is normal. The grant is a ceiling, not a payment. How much of it you can use depends on how many people search for what you do, in the places you serve. A small local charity may spend a fraction of it. We put as much of the grant to work as your audience allows and show you the real number every month.

At the start we need your EIN, a contact who can approve things, your logo, any photos you have, and a short description of what you most want people to do. After that it is about ten minutes a month to read the report and tell us if anything has changed. If Google asks a question during the review, we draft the answer and you approve it.

You pay nothing. We send you Google's reason in plain English and tell you whether it is something that can be fixed. If it can, and you want to try again, we do, still at no charge until the grant is live.

Yes. Growth manages one paid channel, Google Ads or Meta, and Scale manages both. Either plan includes campaign landing pages and paid-ad creative. If you qualify for the Google grant, we get that running too, so your paid budget is not spent on searches the grant could cover for free. The ad accounts stay in your name and the spend stays on your card. If you are not eligible for the grant, such as a hospital or a school, Growth and Scale still work on their own.

No. Our fee is flat and it never changes with your ad spend. Whether you spend $500 a month or $50,000, the bill from us is the same. The price only rises when we run more channels for you. Ad spend is paid by you, directly to Google or Meta, on your own card. We never hold it, mark it up or take a percentage of it.

Billing for Growth or Scale starts the day your first paid campaign goes live. Until then you are billed at whatever plan you are already on, or nothing if your grant is not live yet. Grant Engine billing starts the day the grant goes live, and that has not changed.